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If you’ve noticed a steep drop in your website’s organic rankings or seen a noticeable decline in web traffic and leads, then chances are your website’s been penalized by the latest algorithm update from Google. Google’s Panda and Penguin algorithm updates are intended to promote higher quality content from blogs and websites as well as [...] Read more

In the world of online marketing, there are plenty of tools at your disposal you can use to generate both results and revenue for your webpages. Pay-per-click advertising is one such tool and in the right hands, it can bring about stunning results. In order to understand the intent of PPC advertising and its impact [...] Read more

Keywords are the key to any successful Pay-per-click campaign, but it can be tough figuring out the right way to use them. Fortunately, Google AdWords make the tough task of PPC management a bit easier to deal with. Google match types play an important role in helping potential customers find your product without having to [...] Read more

The ultimate success of any pay-per-click campaign depends on how well your ad efforts score. Google and other search engines give quality scores based on the following factors: Ad relevancy Keyword and search term relevancy Landing page relevancy In other words, it’s all about keeping your campaign relevant to the users you want to attract [...] Read more

Pay per click advertising (also known as PPC) is a cost-effective way for businesses to allocate their advertising resources. By only paying when an ad receives a click, clients can be assured that they receive the most promising leads possible. Start with Keywords PPC is only as effective as the keywords used to create your [...] Read more

Why should you outsource PPC management instead of keeping it in-house–or doing it yourself? There are many ways a good pay per click management firm can increase your bottom line and help you rest easy at the end of each day. Here are three of the most important. 1. Specialization & Experience Realistically, no business [...] Read more

When is the content/display network better than search for your PPC campaign? Many small business owners and marketing managers say, “Never!”. And for most purposes, they may be right. But experienced paid search management professionals have experienced the times that the display network (also known as content network) really is better than the ultra-targeted search. [...] Read more

Your Adwords Quality score can have a huge impact on your ad campaign. In fact, it can extend even further than that, in some cases making or breaking a business! That’s because when your Adwords Quality Score (QS) goes up, your Cost Per Click (CPC) goes down. This saves money for every merchant; and for [...] Read more

Optimizing your PPC ads is an important part of your ad campaign. This is especially true when it comes to pay per click marketing, where even a %0.05 change in response, in some industries, can mean the difference between massive debt and massive success! Proper PPC management can spell the difference between this success and [...] Read more

As a small business owner, you may already realize the importance of reaching new and current customers via their smart phones, tablets, and other mobile devices. Unfortunately, many business owners aren’t sure how to best reach customers and prospects via the mobile Web. It just wasn’t a concern when we first started out! There are [...] Read more