Landing Page A/B Testing
Detailed and ongoing A/B testing is a critical component of an effective PPC campaign, and at PurePPC.com we can run the necessary tests to determine what works and what needs to be updated. Once we have discovered the best keywords to pursue and set up your campaign, these tests will help us learn more about your target audience and how to encourage them to take action.
How it Works
PPC A/B testing works by creating two or more version of ad text or landing page and then tracking to see which one provides the best performance. It doesn’t stop with a single test, though, because we can easily take what we learned and apply it to even more versions of the web page until we start to see the a real boost in your ROI.
Even small changes can make a big difference, and we gather the necessary data and interpret it so we can find out what is having the most impact on your customers. We have a lot of experience running campaigns in different verticals, but every industry and business is different, and these types of tests will help us customize our service to your exact needs. Contact us today to learn more.