Call tracking services make it possible to measure and analyze offline sales channels to determine how effective the overall marketing campaign really is. We can use these metrics to find out if any given lead came from a billboard, an online advertisement, or somewhere else entirely. This data helps us determine what is really working well, and what can be streamlined to improve your ROI.
At PurePPC.com we can optimize your ad campaign to take advantage of both online and offline sources. We can provide keyword level call tracking solutions for all PPC campaigns, full cycle ROI tracking, and more. These tools even let us track phones calls back to a specific website session visit.
Our call tracking solutions are designed to help quantify the impact of all your marketing endeavors and provide the information you need to make the big decisions about the direction of the campaign. Maybe it’s time to look at new offline resources. Maybe it’s time to create a bigger budget for online advertising. Contact us today to learn more about your options and how we can use this detailed information to plan an effective strategy.