Remarketing Management

Retargeting is an effective marketing tool that allows us to deliver ads to potential customers who have already visited your website once, but may not have made a purchase at the time. At PurePPC.com we can help you display ads at the right time and in the right place to strengthen your brand and make sure your company is first in their minds when they are ready to come back and make that final purchase.

How Does Retargeting Work?

Effective AdWords retargeting involves including a JavaScript tag on specific web pages which will then place an anonymous cookie on a visitor’s browser. This gives us the ability to retarget ads to potential customers when they visit other sites, because we will have a list of import details such as which pages they visited and what might be interesting to them.

There is a fine line when it comes to retargeting, though, and at PurePPC.com we always follow best practices to ensure that your marketing messages don’t overwhelm potential customers or start to feel intrusive. We can target your ads based on the pages they viewed and make sure they are displayed at the appropriate time. If you sell affordable, everyday items, for example, you may want to retarget the customer immediately. On the other hand, if you offer a more luxury or niche item, then it may be better to give them some time to think things over. When they’re ready to make a purchase, your ad will be there to remind them what you offer.

Contact us today to learn more about retargeting AdWords and how this strategy can impact your campaign, build brand recognition, and reach out to those customers you may have missed on their first visit.