Bold Hardware

Type of Site: eCommerce

The Business

Bold Hardware is based out of Sacramento, California. Bold Hardware is known for the distribution of home hardware products. Bold Hardware supplies over 50,000 home hardware products from drawer slides and other cabinet & kitchen hardware.

The Challenge

Bold Hardware was managing their PPC campaign in-house. On their own they were spending tens of thousands of dollars per month and seeing plenty of conversions from PPC. However, costs were very high and the campaigns were not profitable.

The Solution

Keyword and bid optimizations throughout the entire account.
Extensive negative keyword list with continual additions.
Built out long tail keywords throughout the entire account.
Ad text was less relevant so new, more targeted ads were created.
Implemented Display Network.

The Results

Month over month improvements.
The average cost per click decreased by 44%.
The cost per acquisition/sale decreased 44%
Their account has never experienced the profitability it is seeing now.

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