Private Eyes

The Business

North American Investigations is a private investigations firm that has been conducting investigations and solving cases for over 45 years. They are the largest and most experienced private investigator agency serving NYC, New York, New Jersey, Connecticut, and Los Angeles, California.

The Challenge

North American Investigations (aka Private Eyes) was looking for a company that could manage costs as well as increase lead flow. When PurePPC took over their campaign, they had hundreds of campaigns, hundreds of ad groups, as well as thousands of keywords. The main problem was that many of these campaigns were spending a lot of money and they weren’t tracking conversions. Not only did they not know how big of a return they were getting, they didn’t know if they were getting a return at all.

The Solution

PurePPC immediately went to work in identifying and eliminating all of the campaigns, ad groups, and keywords that were not bringing quality traffic or any traffic at all. By eliminating all of the excess, the campaign became far more manageable. Also, by properly implementing conversion tracking inside the campaign Private Eyes has since been able to measure the precise return on investment coming from their PPC campaigns – something they were never able to do before. Managing the campaigns according to this information has led to a meteoric rise in leads, while dramatically decreasing the cost per lead for their business.

The Results

Average Lead Increase: 99%
Average Cost per Conversion Decrease: 66%

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