Sahara Sam’s

The Business

Sahara Sam’s is the premier indoor water attraction in New Jersey, pulling in visitors year-round from all over the United States. The company has embraced online advertising and social media as a powerful approach to both finding new customers and bringing past customers back for more aquatic fun.

The Challenge

In addition to hiring PurePPC to manage their Google Adwords campaign, Sahara Sam’s was also looking for help in making their Facebook account more of an asset. With Facebook’s constant changes to their advertising interface, it left Sahara Sam’s with advertising on Facebook that was doing little to attract more business for their ad dollars being spent.

The Solution

Rather than running Facebook PPC traffic directly to their Timeline page, which did little to encourage customer interaction, PurePPC helped Sahara Sam’s to set up a special new Facebook page to which traffic could be directed. The page presented an offer to prospects that could only be accessed after the page was “liked” by the user. Our experts also established a new campaign to start encouraging people already connected with the park to return.

The Results

Facebook Customer Interaction:  1000%+ Increase

Monthly Facebook Likes: 283% Increase

Cost Per Facebook Like: 63% Decrease

Quote:

“We spent considerable time researching certified Google Adwords providers, and Pure PPC stood out as a superior company. Their platform is simple and easy to use. You get a dedicated account manager who is accessible, responsible, and most importantly personable. No robots or automated call centers, just a live person who can actually think outside the box and adapt to your business platform.”

“Emails and calls are returned quickly and reporting is always accessible and simple to navigate and understand. Pure PPC always stays within the budget allocated and makes strategic recommendations when elevating or lowering a budget may be ideal based on certain circumstances related to a business. We would recommend their services to anyone considering a knowledgeable company who has the support of a global partner like Google.”

 Ilya Girlya

President, Sahara Sam’s Oasis Indoor Water Park