What is PPC?

PPC Stands for “pay per click”, meaning  you pay each time your listing is clicked on. There are many PPC platforms on the web. The most popular are, Google AdWords and Microsoft’s Bing. These platforms help connect customers to businesses everyday.

Pay per click (PPC) is completely separate from organic listings. The example below illustrates how paid ads are displayed compared to organic ads. Paid results are labeled with the word “Ads”.  To find out how Pay per click advertising can grow your business, contact our team for a free training or account review.

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